4 studies over 4 years found that home sellers who used our program had a median sale price that averaged 7.8% over the other sales in their local MLS.

THE RESEARCH BACKGROUND

Over four years (Jan 2020 - Dec 2023), Sarah Perkins, as a representative of three different title companies, analyzed housing data (nationally and locally), including real estate firm and agent statistics.

An aspect of her research was to analyze home sale price comparison statistics for sellers who used the 72SOLD program compared to sellers who did not.

The 72SOLD program has been marketed as a program designed to increase home sellers' prices, and Sarah’s responsibility was to see if this was an accurate representation (She learned repeatedly that it was).

4 STUDIES

Sarah Perkins performed four separate studies based on MLS home sale data, which is also reflected in public records. These studies reflect home sale prices in several different markets (cities) and in a home price range of $100,000 through $1,000,000.

At no time has Sarah been compensated or employed by 72SOLD and/or any of its affiliates.

As you can see, all four studies (involving tens of thousands of MLS home sales) show that sellers who used the 72SOLD program typically sold for a median significantly higher than sellers who did not sell through the program. She has watched 72SOLD grow quickly and receive multiple awards and considerable positive publicity.

NUMEROUS CITIES

These statistics are from various cities throughout Arizona, where 72SOLD was founded and has the longest history. I was also involved in several calls over the years with people who were assessing 72SOLD sales in cities around the country, and they saw similar results - properties sold using the 72SOLD program consistently generated higher prices compared to other similar homes sold in their respective markets.

* Limiting criteria used in all studies: homes sold for $100,000 - $1,000,000 (93% of MLS sales) to ensure the 72SOLD seller price premium was not influenced upward by luxury sales. *

THE STUDIES

Study 1:

1/1/2020 to 12/31/2020

72SOLD closings: 737

ARMLS Median: $312,000

HP Median: $333,000

The 72SOLD closed median price was 6.7% higher than the MLS median sales price.

Study 2:

1/1/2020 to 12/31/2021

72SOLD closings: 3,544

ARMLS Median: $350,000

HP Median: $385,000

The 72SOLD median sales price was 10.0% higher than the MLS median sale price.

Study 3:

1/1/2020 to 12/31/2022

72SOLD closings: 8,064

ARMLS Median: $375,000

HP Median: $415,000

The 72SOLD median sale price was 10.7% higher than the MLS median sales price.

Study 4:

1/1/2020 to 12/31/2023

72SOLD closings: 10,252

ARMLS Median: $385,000

HP Median: $415,000

The 72SOLD median sale price was 7.8% higher than the MLS median sale price.

Watch this short video to see how the 72Sold program works:

72SOLD Program Overview from 72SOLD on Vimeo.